9 B2B Trends Shaping e-Commerce in 2021: What to Look Out For

 


Since the beginning of the Covid-19 pandemic, businesses have had to completely and drastically alter how they do business. The demand for in-person interactions between buyer and sellers has fallen off completely, while digital e-commerce has skyrocketed. As we enter into 2021, there are several emerging trends that are going to shape B2Bmarketplaces and the industry as a whole.

1. A Transition from Physical to Digital Sales.

The preferred sales model for B2B e-commerce is transitioning away from in-person sales to digital, remote sales. This is because the percentage of B2B e-commerce buyers that want to interact with sales representatives is decreasing drastically, with only 30% preferring in-person interactions. With the ongoing pandemic, a remote, digital sales model is not only necessary but is likely to be the preferred method for 12+ months after the pandemic ends. This also signals that the growing demand for online B2B marketplaces is unlikely to slow.

2. Small Vendors Will Move Online.

With lockdowns and stay-at-home orders across many countries, small vendors must shift their focus to online selling in order to stay alive. Small manufacturers must choose to join B2B marketplaces in order to keep the lights on, otherwise, they will have to close up shop and leave the market.

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