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  When it comes to social media advertising , Facebook is one of the best choices for small businesses. This is primarily because business owners are familiar with the ins and outs of the platform, because it is flexible and inexpensive, and because it has a wide range of capabilities in its advertising tools. For small businesses looking to generate new avenues for revenue online due to the ongoing pandemic, combining Shopify, Canada’s giant eCommerce platform and Facebook’s Pixel, is the way to go. Why? Shopify has seen a massive 47% jump in sales this year due to Covid-19 [1]. To put this in perspective, that’s about a $470 million increase in profit compared to the same quarter, last year. Now, if you take the Facebook Pixel and combine it with digital marketing on Shopify, you’re going to get the most out of your social media budget while maximizing, optimizing, and measuring your Shopify audience. With this said, let’s take a look at what the Facebook Pixel is and how to...

  The ongoing coronavirus pandemic has caused a lot of revenue loss among small Canadian businesses that must stay closed during lockdown periods. Making the shift to selling online can be difficult to understand and confusing to get into, especially when there is so much research that needs to be done on who your audience is, what they are searching for, and tracking trends that directly impact your business. With this said, if you are looking to advertise your business’ services, goods, or even just your website, you will need to set up a Google AdWords campaign in your digital marketing strategy. While this might sound simple, it involves a lot of different factors for it to be successful. So, here is a checklist you can follow to help you through. New to Google AdWords? Learn These Terms First If you are completely new to Google AdWords or online marketing in general, you will need to learn a few basic terms first as these will be used a lot during your Google AdWords set ...

  Whether you are a new Canadian startup looking to break into the healthcare app or artificial intelligence markets, a large enterprise that deals in a lot of consumer data, or a business within the science or education technology sectors, you may find it harder to comply with Canadian privacy legislation. The government of Canada has announced that they will be making several major and minor changes to Canadian privacy law, with 3 of the most important ones impacting several large sectors. Here is what you need to know! 1. Privacy Protections are set to Increase. The Minister of Innovation, Science, and Economic Development, the  Honourable Navdeep Bains  has introduced the Consumer Privacy Protection Act, which proposes a new bill to upgrade the Federal Government’s framework for protecting personal information in private sectors. What does this bill do?  This bill looks at enhancing the control over both personal information and corresponding d...

  Before the COVID-19 pandemic, there is no doubt that the economic outlook of Alberta has been bleak, to begin with, especially with the decline of the oil business in the province. With COVID-19 restrictions forcing businesses to close temporarily, pivot their business model, or work at a limited capacity this has taken a hit, especially to small businesses. Small businesses are an important part of the economy and need help now more than ever. In Alberta, there are two grants available to help businesses affected by COVID-19. Grants do not have to be paid back as long as the business fulfills the grant’s requirements. These grants can be beneficial to really help transform businesses to better adapt to digital platforms because consumers are more reliant on technology as COVID progresses. This is important as consumers nowadays expect more from what a business offers. The grants available are the provincial Small and Medium Enterprise Relaunch Grant and the Edmonton Municipal...

  Local SEO and Small Businesses When it comes to securing a local customer base, small businesses have the upper hand over larger competitors. People are more willing to support companies that are also involved in their community. Additionally, local customers tend to be more loyal and are more likely to be life long buyers. In The Big Expectations, Small businesses: What Customers Want survey, 91% of respondents said they would choose to support small businesses when convenient as opposed to larger firms. Securing local customers is a huge advantage for small businesses, so driving local traffic to your company website is important. To do this effectively, your business needs to maximize your local SEO. Local SEO will give you an advantage over your competitors and increase the visibility of your company online. So what is local SEO and how can you use it to grow your local customer base? What is local SEO? When a person searches for something through a search engine l...

  What is Google Tag Manager button click tracking and why do you guys need it? Google Tag Manager button click tracking is a button where with one click we can get into Google Analytics without any need for the code of your website. Click on tracking here to verify before we start the Google Tag Manager button: ·       If you are a beginner to Google Tag Manager then just check out this complete guide to Google Tag Manager as we are going to use some advanced steps in GTM. ·       Google Analytics  pageview tag should be linked with the Google Tag Manager. ·       We need to check the source code as we are going to show you source code images in this blog from Google Chrome, so if you are using other browsers then steps to view source code may vary. A short overwise of making it to the track button clicks: ·   Find the GTM tracking button ·   Get into the source code page ·...

  With over 3.5 billion users worldwide, social media has emerged as a powerful marketing tool. Social media offers businesses a way to connect directly with customers, expand brand awareness, grow leads, and increase sales. Through social media channels, companies can develop long lasting relationships with current and potential customers. According to  Oberlo , 73% of marketers believe that their business has benefited from social media marketing. Whether your business already has an established social media presence or is just getting started, managing social media can be challenging. Implement these 10 strategies into your social media marketing plan to enhance your company social media pages, grow your audience, and really benefit from the marketing potential of social media. 1.Set a Goal For Your Social Media Marketing Get clear with what you’re hoping to achieve with your social media accounts. Do you want to drive more traffic to your website, increase your ...

  A quick search onlin e is going to throw back hundreds of queries for analytic tools for mobile applications. With so many vendors, solutions, and programs available, it’s easy to become overwhelmed by the options. The best solution for businesses is to integrate multiple tools to achieve a better understanding of your customers. So, which ones do you pick? Here are 11 of thebest mobile app analytic tools for 2021.   1. Firebase . This tool is not only backed by Google but it takes the first place spot because it goes beyond analyzing your mobile app and also gives you the infrastructure needed to build it. This means that you’ll get a much better understanding of your app inside and out with analytics, crash reports, hosting, and A/B testing. Available on IOS/Android/Unity. Price:  Paid option starts at $25/mo. Features: App performance monitoring. Cloud messaging. Crash reporting. A test lab for Android apps. Google...

  With 2020 behind us and the new year just beginning, GoogleMy Business has a lot of new features and updates coming to its free tool this year. If you use Google My Business to bolster your website and online profile via Google Search and Maps, you’re going to want to keep reading to see how these features and updates impact you. Let’s dive in and see what Google is planning on implementing in the near future (if it isn’t already out!). 1. Small Business Advisors This is a new program from Google that is designed to assist small businesses with online marketing. You get live guidance from an advisor about all of Google’s products that can directly support your business, including Google Ads, Google Analytics, and Google My Business. They provide step-by-step guidance on how to set up and use Google products via a scheduled 50-minute video call. While the session is not free, coming in at $39.99 per session, it can help you if you’ve either never used Google products or have ...

  Using Firebase push notification we can send a message and information to one or multiple devices. Manage groups and send messages to a group. For the implementation of this service in your laravel project then follow the Below steps 1. Register Firebase Account In the first step, you have to go to the Firebase  Console  and Register your account. Create a new project. Add Your project name Give the web app a name, then click next and you will get your config like this. Add this information in your environment(.env) file. Now you have to get server key from firebase console setting page as like below screenshot: Add this server key in your environment(.env) file 2. Implementation in Project Create a page for the user and take a message field for send a message from notification. Create Function in GlobalHelper for use globally in your project. GCM function for IOS ·    ...

  In your application workflow, you may need to pass important information to your users. Most services require your users to have an internet connection and unfortunately, this isn’t always the case. Luckily, we can overcome this by using Twilio. For the Setup of this package in your laravel project you need to follow the Below steps. 1. Installation For installing this package through Composer. Run this command from the Terminal: composer require aloha/twilio Then after In your  config->app.php  file add the following line to the providers array: Aloha\Twilio\Support\Laravel\ServiceProvider::class Add the following line to the aliases array: ‘Twilio’ => Aloha\Twilio\Support\Laravel\Facade::class You can publish the default config file with this artisan command php artisan vendor:publish 2. Collect Details from Twilio Account ·          Signup/Signin On Twilio If ...

  What is Deep Learning? Deep Learning is a new area of Machine Learning research, which has been introduced with the objective of moving Machine Learning closer to one of its original goals: Artificial Intelligence. Deep Learning is Hierarchical Feature Learning In addition to scalability, another often cited benefit of deep learning models is their ability to perform automatic feature extraction from raw data, also called  feature learning. Why ‘Deep Learning’ is called deep? It is because of the structure of ANNs. Earlier 40 years back, neural networks were only 2 layers deep as it was not computationally feasible to build larger networks. Now it is common to have neural networks with 10+ layers and even 100+ layer ANNs are being tried upon. You can essentially stack layers of neurons on top of each other. The lowest layer takes the raw data like images, text, sound, etc. and then each neurons stores some information about the data they encounter. Each neuron i...

  With our hectic lifestyles and the need to physically distance due to the ongoing pandemic, on-demand app services are rising in popularity. One such category for this niche is on-demand laundry, where your clothes are picked up from home, taken to the dry-cleaner of your choice, cleaned, and returned to you. If an on-demand laundry application interests you, read on to find out how an app like this works and what benefits you can expect when partnering with a  on-demand laundry service. On-Demand Mobile Apps & Their Rise in Popularity There is no doubt about it, on-demand mobile applications have become extremely popular, especially in an ongoing pandemic. Services for shopping, walking the dogs, cleaning apartments, and laundry services have all entered the marketplace through on-demand app models, but why? What is driving the on-demand trend? ·          The Requirement for Full Digitization. When starting a business, the n...

  Laravel Passport is an OAuth2 server and API authentication package that is simple and enjoyable to use. If your application absolutely needs to support OAuth2, then you should use Laravel Passport. Laravel Passport provides a full  0Auth2  server implementation. With it, you can easily generate a personal access token to uniquely identify a currently authenticated user. 1. Installation For installing this package Run this command from the Terminal: composer require laravel/passport Once the installation is complete, passport migrations will create the tables your application needs to store clients and access tokens.Run the following command to migrate your database: php artisan migrate 2. Generate keys This command will create the encryption keys needed to generate secure access tokens. php artisan passport:install After the installation process, add the  Laravel\Passport\HasApiTokens  trait to your  App\User  model : Now, t...

  1.Install Laravel In First step, We need to get a fresh laravel version application using the below command. So Let’s open the terminal and run the command below. composer create-project –prefer-dist laravel/laravel blog 2. Configuration .env file In this step, we will set database credential in .env file 3. Run Migration We need to do the migration of tables using below command: php artisan migrate This command will create tables in our database. 4. Install Yajra Datatable Package in Laravel composer require yajra/laravel-datatables-oracle After successfully Install Yajra Datatable Packages, open config/app.php file and add service provider and alias. config/app.php   After set providers and aliases then publish vendor run by the following command. php artisan vendor:publish 5. Add Fake Records We need to add some records in the database. Use the below command for adding fake records in your database. php artisan tinker After running t...

  When it comes to building a deployable standalone app forwindows or mac using python, We python developers have comparatively less choices. The very first step is to choose a GUI kit for your python app. There are several GUI kits available for python, like PyQT, Tkinter, Kivy, WxPython etc. But all these are quite old and provide ancient looking GUIs. So To provide morden looking GUIs the only and most efficient choice we have is ElectronJs. In this tutorial we will be using ElectronJS as front end for your python app. ElectronJS is a tool by github, which lets us make cross platform desktop apps by using HTML, CSS and JavaScript. So all you need to get started is the basic knowledge of these web languages. Electron will work as a middleware between HTML front end and python. Above figure defines the architecture of how our Python-Electron app will work. Electron is our front end and it makes and controls UI windows which we need in our app. Content inside these windows wil...

  What is Google Tag Manager button click tracking and why do you guys need it? Google Tag Manager button click tracking is a button where with one click we can get into Google Analytics without any need for the code of your website. Click on tracking here to verify before we start the Google Tag Manager button: ·       If you are a beginner to Google Tag Manager then just check out this complete guide to Google Tag Manager as we are going to use some advanced steps in GTM. ·       Google Analytics  pageview tag should be linked with the Google Tag Manager. ·       We need to check the source code as we are going to show you source code images in this blog from Google Chrome, so if you are using other browsers then steps to view source code may vary. A short overwise of making it to the track button clicks: ·   Find the GTM tracking button ·   Get into the source code page ·...